Top bloggers have commented on the 'planned' rebranding of Microsofts Live search to Kumo.com.
One of the leading bloggers Om Malik in his blog GigaOm says this "I am not sure that a new cool-sounding name is going to help much. If Microsoft wants to compete with Google in search, it needs to show that it has a better mousetrap. Thus far it hasn’t really been able to deliver better search results than Google. Whenever I use Microsoft’s search, after trying it a few times, I give up and go back to Google. Don’t get me wrong: Google isn’t perfect, but it somehow gets the job done. If Google’s results are like a vinyl record, then Microsoft’s search delivers the performance of a much-used cassette tape. Microsoft has to get fidelity of its search results up, and not muck around with names, if it wants to prove its mettle."
Yes, Microsoft will have to do much more than change the name to make it big in the search business.
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